The Great Barrier Reef is the largest and most complex ecosystem known to man.
Today, it is fast becoming the world's largest dying ecosystem.
A third of our profits from Australia go to our partner, The Reef Restoration Foundation.Their work goes to the heart of protecting and restoring the Reef.
Reef Restoration Foundation
Home to thousands of marine species for over 8,000 years, but now, under our watch we stand at risk to lose this global treasure. At the current pace, the Reef will be completely gone in less than 50 years.
Corals provide the basis of all life on the reef and are naturally resilient, having evolved to adapt to higher temperatures for thousands of years. But change which previously occurred over millennia, is now happening in decades. At this rate, there is no adaption, only destruction
We are donating a third of our profits in Australia to help save the Reef. For us, this is a cause that cannot be ignored and we hope you feel the same way.
Follow us on Instagram to see the impact of your bottle on the Great Barrier Reef
There is hope.
Despite being devastated with unprecedented back-to-back "bleaching events" in 2016 and 2017 , the ecosystem is dynamic. There are inherently forces building to protect it, that are battling the forces tearing it down. With global warming, humans have sided against the world's coral, at unprecedented levels. Some damage is inevitable, and much has occurred already, but the battle isn't over. It's not too late for us to switch sides.
We have partnered with the Reef Restoration Foundation (RRF), a not for profit social enterprise that is undertaking projects delivering a real impact. Focusing on regenerating damaged coral reefs by establishing ocean-based coral nurseries, goes to the heart of protecting and restoring the Great Barrier Reef.
This process mimics natural processes, by taking small cuttings from healthy corals that survived the 2016 and 2017 bleaching events. These corals are naturally more resilient to higher water temperatures and are used as sources for future coral tree propagation in the nurseries. After 6-12 months of growth, the corals are attached to a reef to regenerate damaged sections and strengthen resilience.
From one small cutting, the foundation are able to create thousands of new, stronger corals. The twin perils brought by climate change, an increase in ocean temperature and its acidity are the greatest threats to the Reef's existence.
By doing all we can to buy the corals more time to adapt to changing conditions, we give the Reef the best chance of survival. Working together, everyone's actions big and small, are vital to the Reef's future. .
1,625 species of fish
600+ types of hard and soft corals
133 varieties of sharks + rays 30 species of whales + dolphins
600 continental islands
2 million visitors every year
64,000 jobs supported by the Reef
Valuing a priceless and irreplaceable natural wonder.
There is a staggering social, economic and iconic value of the Reef.